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California Public Benefit Corporation · Irvine, CA

Four businesses.
One mission.

We build hardware, print, broadcast, and licensing infrastructure to deliver quality education to every human being on Earth — every day, in every language, offline and free.

Open the Minab Protocol Meet Kelly See the Products The Founder
226,000+Lesson segments
47Languages
30+Product lines
8BTarget learners

Meet Kelly

AI teacher by Lesson of the Day
$0/year
Cost to free learners

Kelly is the AI teacher inside everything we build. She delivers one lesson every day, adapted to the learner's age and language. She speaks in three voices — Kid, Adult, and Elder — and teaches across four tracks: Learn, Grow, Teach, and Trivia.

Each lesson has five phases: Hook, Story, Wonder, Action, and Wisdom. The same structure, every day, in every language. Kelly doesn't replace teachers — she reaches the learners that teachers can't.

Try her right now at thedailylesson.com →

226,000+Lesson segments
47Languages live
10Teaching archetypes
5Phases per lesson

Four businesses, one mission

Each business solves a different piece of the global education problem. Together they reach 8 billion learners through every channel — digital, physical, broadcast, and institutional.

📡

Broadcast & Subscriptions

Kelly's daily lessons delivered free — plus five paid tiers. Live Classes drive zero-cost acquisition. Ad-supported free tier reaches 500M+.

$2.5B
2032 projected revenue
🥚

Print — Lesson Eggs

The Daily Lesson in physical form. Waterproof packets inside collectible eggs. $0.04 COGS at pharma scale. Ships worldwide without electricity.

$1.8B
2032 projected revenue
⚙️

Hardware — iLearn

Five purpose-built education computers from $10 to $4,999. Offline-first. Manufactured at the Ziggurat. Apple Retail Jan 2028.

$3.5B
2032 projected revenue
🏛️

Infrastructure Licensing

Kelly's engine licensed to districts, corporations, and governments. B2B enterprise contracts $500K–$2M/year.

$500M
2032 projected revenue
$8.3B2032 Revenue
3.5BHumans with access
51%EBITDA margin
72%Gross margin
$0Cost to free learners

Five computers for every learner

Not tablets. Not phones. Dedicated devices that do one thing — teach. No ads. No social media. No internet required.

$10
Nano
Pocket-sized. Offline preloaded. USB-C rechargeable. A child's first device.
COGS $8
Margin 20%
2032 15M units
$99
Mini
Touch display. Full 365-day curriculum. 12-hour battery. Multilingual.
COGS $45
Margin 55%
2032 8M units
$249
Tiny
Classroom-ready. Teacher dashboard. Progress tracking. Content management.
COGS $120
Margin 52%
2032 4M units
$749
Pro
Full language suite. Professional development. WiFi sync. Advanced learning.
COGS $350
Margin 53%
2032 1.5M units
$4,999
Ultra
The patron device. Every purchase cross-subsidizes 159 Nano devices.
COGS $1,800
Margin 64%
2032 100K units
Cross-subsidy model: Every Ultra generates $3,199 in margin — enough to fund 159 Nano devices at $20 fully loaded. The wealthy fund the world. Apple Retail target: January 2028. LA Olympics visibility: July 2028.

Free for everyone. Premium for power learners.

Live Classes are free — the zero-cost acquisition engine. At 500M free users, 4.3% conversion yields 21.5M paid subscribers.

$0
Free
1 lesson/day + Live Classes. Ad-supported. No account required.
$4/mo
Basic
Daily lessons. No ads. Offline mode. Archive.
$10/mo
Plus
Advanced personalization. Family sharing for 2.
$25/mo
Premium
Unlimited archive. Family 4. Certificates.
$500/mo
Institution
30 seats. Admin dashboard. Analytics. API.

The Lesson Egg

Education that doesn't require a screen or a power outlet. Waterproof lesson packets inside collectible capsules — produced at pharmaceutical scale. $0.04 COGS per unit at 1B+ volume.

For the 3 billion learners without reliable connectivity. No internet. No electricity. Just learning in your hands.

At 5B single units in 2032, the Lesson Egg becomes the highest-volume education product in history.

$0.25
Single Egg
One daily lesson. Collectible. Waterproof.
COGS: $0.04
$9.99
Monthly Box
30 lessons. Gift-ready packaging.
COGS: $1.00
$99
Annual Set
365 lessons. Collector's edition.
COGS: $10.00

The Ziggurat

The Chet Holifield Federal Building in Laguna Niguel — designed by William L. Pereira, built 1968–1971, vacant since February 2025. One million square feet across seven terraced floors on 92 acres.

Floor 1: iLearn assembly. Floor 2: print production. Floor 3: broadcast studios. Floor 4: public commons. Floors 5–6: academy & council. Floor 7: the observatory — where lessons originate every morning and reach 195 countries by sunrise.

1,003,041Square feet
92Acres
7Terraced floors
1,000+Planned jobs
Aerial view of the Ziggurat
Ziggurat — Library of Congress
Ziggurat historical photo
Historical photograph — the Ziggurat in its early years

Nicolette Rankin

nicoletterankin.com →
Experience
20 years in education technology

Previous Company
Co-founded Open English — $77M in 2020 revenue, 2M+ students, 25 countries. Harvard Business School case study.

Personal Investment
$4M personal capital, 20,000+ hours, zero outside funding

IP
US Patent 18,088,519 — AI-powered adaptive daily education delivery

Structure
100% founder-owned. No outside investors. No exit planned. Perpetual mission.

Nicolette built her first education company two decades ago. Open English became the largest online English school in Latin America — 2M+ students across 25 countries, $77M in 2020 revenue, and a Harvard Business School case study.

She learned something fundamental: technology can reach learners that institutions cannot. A student in rural Colombia with a phone and a signal can learn from the same teacher as a student in São Paulo.

Lesson of the Day is the culmination of that conviction. Not an app. Not a platform. A hardware company, a publisher, a broadcaster, and a licensing engine — putting education in the hands of the 3 billion learners that every other company has written off as unreachable.

The company is structured as a California Public Benefit Corporation. Nicolette owns 100% and has no plans to sell, go public, or take outside investment. The mission is perpetual.

Every site, one mission

The Daily Lesson

thedailylesson.com

Kelly teaches today's lesson. Free, always.

Curious Kelly

curiouskelly.com

The teacher. Archetypes, word orb, daily preview.

iLearn

ilearn.how

Five education computers. From $10.

Word Orb

wordorb.ai

Language infrastructure API. 162K words in 47 languages.

Nicolette Rankin

nicoletterankin.com

Founder. 20 years. SDG 4.

LOTD PBC

lotdpbc.com

Corporate site. Investor materials.

Built to last

Lesson of the Day is structured for permanence. There is no exit strategy because there is no exit from the mission.

Entity

California Public Benefit Corporation

CA Entity No. 5774402. Mission-locked by law.

Ownership

100% Founder-Owned

No outside investors. No dilution. Perpetual control.

Team

Nicolette Rankin, CEO

Dallas Short, Principal & COO.

Revenue Model

$8.3B by 2032

Hardware + Print + Broadcast + Licensing.